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What Bloggers Want from PR Pros — Part 1

Published October 25, 2007 Uncategorized Leave a Comment
Here’s what Marshall Kirkpatrick wants — as it appears in this post on his personal blog http://marshallk.com/5-pr-pitches-the-good-and-bad.

Marshall writes for Read/WriteWeb

clipped from marshallk.com

Even if this was right up my alley, here’s what I want. I want details first, preferably with pre-announcement access to the software if possible. Then I want a company representative who is capable of answering my questions to be easily available to me. I love it when all of that happens. If you send out a release with no embargo then I want as a blogger to be able to contact you by phone or IM at a moment’s notice to get answers to my questions. Other bloggers are going to regurgitate your press release in minutes, I want meat to write a real review with and I want it fast. If there is an embargo then just let me contact you on a reasonable time frame leading up to and shortly after that embargo.
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